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Bilibili has grown from a niche video-sharing site into a major hub for creators, fandoms, and niche communities. With so much content vying for attention, metrics like views, likes, and comments can feel like the currency of success. That pressure has led some creators to consider shortcuts—one of which is buying comments to make a video appear more popular than it actually is.
This article explores why creators might be tempted to buy Bilibili video comments, and then lays out the risks, ethical concerns, and healthier alternatives. The goal is to give creators a clear picture so they can make informed choices about how to grow their channels and engage with audiences without undermining their own credibility or the platform’s integrity.
Read on for a balanced look at the motivations behind this practice and practical, legitimate ways to build engagement that lasts.
One powerful motivator is social proof: a video with lots of comments appears more interesting and worthy of attention, which can in turn attract more organic viewers. Many creators believe that a bustling comment section signals popularity and can help persuade casual visitors to stick around, subscribe, or share the content. In crowded niches, that perceived momentum can seem like the difference between a clip that fades and one that gains traction.
Another reason is the hope of gamifying the platform’s discovery algorithms. Some creators assume that higher engagement numbers—especially early on—might improve a video’s chances of being recommended by Bilibili’s systems. When budgets and time are limited, paying for comments can seem like a shortcut to getting into the “recommended” loop that fuels sustained growth.
Finally, there’s external pressure: sponsors, networks, and partners often judge channels by headline metrics. Newer or small-scale creators may feel compelled to meet expectations quickly, and buying comments can appear to be a fast way to present an attractive audience profile. For those balancing content creation with other obligations, the allure of a quick boost can be strong, even if it’s short-sighted.
Buying comments carries clear risks. Platform policies typically prohibit inauthentic engagement, and detection can lead to penalties ranging from comment removal to account suspension. Beyond platform action, exposure of purchased comments can damage a creator’s reputation; audiences value authenticity, and being caught manipulating engagement often erodes trust more than weak organic performance ever would.
Ethically, the practice raises questions about fairness and community health. Artificially inflating engagement misleads viewers, advertisers, and collaborators by presenting a distorted picture of genuine interest. It can also harm the broader ecosystem by crowding out honest creators and trivializing real community interaction, which undermines the social capital that makes platforms like Bilibili rewarding in the first place.
There are better, sustainable alternatives. Invest in content quality and niche differentiation so your videos naturally invite comments; craft clear prompts and calls-to-action that encourage viewers to respond; collaborate with other creators to access overlapping audiences; and consider legitimate paid promotion options (platform ads or influencer partnerships) that transparently increase reach. Building a genuine community takes time, but it yields durable engagement and preserves long-term credibility.
Shortcuts like buying comments might offer a tempting quick fix, but they come with meaningful downsides—policy violations, reputational damage, and ethical costs. Creators who focus on producing engaging content, fostering real conversations, and using approved promotional tools are more likely to see sustainable growth and maintain the trust of their audience. In the long run, authentic engagement is the most reliable foundation for a successful Bilibili presence.