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Buying Bilibili favorites — paying third parties to add your videos to users’ "favorites" or bookmarks on Bilibili — has become an option some creators consider to jump-start visibility. On a platform where early engagement can influence recommendation algorithms, the idea of fast social proof is appealing. But the practice carries trade-offs that every creator should weigh before deciding to pay for engagement.

Guide to Buying Bilibili Favorites: Pros & Cons

Buying favorites can provide short-term social proof that makes a new video look more popular. A higher favorite count can catch the eye of casual browsers and might encourage organic viewers to give your content a chance, especially in crowded categories where initial signals matter. For some creators, this nudge is the difference between a clip languishing and being picked up by recommendation features.

However, those gains can be shallow and temporary. Purchased favorites often come from low-quality or fake accounts that do not engage further — they won’t watch longer, comment meaningfully, or share your work. That mismatch can suppress retention metrics and watch-time ratios, which are often more important to recommendation systems than raw favorite counts. Over time, the behavior of fake accounts can even distort analytics and make it harder to judge what content truly resonates with your real audience.

There are also policy, reputational, and financial risks. Most platforms, including Bilibili, have rules against inauthentic activity; reliance on purchased engagement can lead to penalties or removal of content. Even if no immediate sanction occurs, if regular viewers discover paid manipulation it can harm your credibility. Finally, recurring purchases add up, and the return on investment is uncertain compared with investing in content quality, promotion, or legitimate advertising.

How to Choose Reliable Bilibili Favorites Sellers

If you still consider buying favorites, prioritize transparency and ethics when vetting providers. Look for sellers or agencies that openly describe their methods and avoid those that make vague claims about “organic” results while offering suspiciously low prices. Prefer firms that focus on genuine promotional strategies — for example, content promotion within real communities or influencer collaborations — rather than those that promise huge numbers overnight from unknown sources.

Check reputation through independent reviews, case studies, and direct references. Reliable providers should have verifiable customer testimonials and be willing to show examples of long-term client results and reasonable timelines. Ask about guarantees, retention rates, and refund policies; vendors confident in their service will offer fair recourse if results are not delivered or if there are platform issues.

Protect your account and data: use secure payment methods, avoid sharing login credentials, and confirm that any actions taken won’t require handing over control of your account. Consider starting with a small test order to evaluate impact on analytics before committing to larger purchases. Finally, weigh alternatives that are less risky and more sustainable — paid Bilibili advertising, collaborations, and content optimization often produce better long-term growth than purchased shortcuts.

Buying Bilibili favorites can produce quick-looking boosts, but it comes with meaningful trade-offs in authenticity, analytics integrity, and potential platform risk. If you choose to pursue paid engagement, do so cautiously: favor transparent, ethical providers, protect your account, and test on a small scale. Often, combining modest promotional spending with improvements to content and genuine community engagement yields more durable and reputable growth.