Instagram
TikTok
YouTube
Facebook
More Networks
Bilibili’s danmaku — the scrolling, real-time comments that fly across the video player — are a defining part of the platform’s culture and viewer experience. For brands and creators, a lively danmaku track can signal engagement, entertain viewers, and create a sense of shared participation. That visibility and social proof lead some marketers to explore ways to boost danmaku counts quickly, including paid services that promise to add comments.
At the same time, amplifying engagement through artificial means raises ethical, brand, and platform-compliance questions. This article looks at why some brands consider buying Bilibili danmaku comments and outlines safer, policy-respecting approaches to achieve the same goals without risking reputation or account sanctions.
Many brands see danmaku as both content and social proof: a full, reactive comment layer makes a video feel popular and worth watching. When new viewers land on a clip and see an active danmaku stream, they may assume a loyal audience and be more likely to stay, which is why marketers sometimes want to accelerate that perception. In fast-moving campaigns—product launches, seasonal promotions, or livestreamed events—initial momentum can be crucial to getting onto recommendation lists.
Another motivation is algorithmic: platforms reward signals such as watch time, comments, and shares. Brands hope that adding danmaku will improve engagement metrics quickly, thereby increasing a video’s chance of being recommended to more users. For smaller channels or new content, artificially bumping early interaction may seem like a shortcut to being noticed in a crowded feed.
Finally, competitive pressure and creative showmanship play a role. On Bilibili, a vibrant danmaku layer can be a form of entertainment in itself, contributing to memes or shared moments. Some companies pursue purchased comments to create that spectacle for short-term viral aims or to match the perceived energy of rival creators. However, these short-term gains must be weighed against ethical concerns and platform rules that discourage inauthentic behavior.
It’s important to distinguish between buying fake comments and investing in legitimate promotion. Purchasing fabricated danmaku from third-party sellers typically violates Bilibili’s terms of service, risks account penalties, and can damage trust if discovered by viewers or partners. The safest posture is to avoid any service that promises fake or automated comments and instead pursue approaches that build genuine interaction.
If you want paid support for visibility, use Bilibili’s official advertising and promotional tools or work with verified creators. The platform offers ad formats and promotional placements designed to amplify reach while staying within policy. Equally effective and more sustainable are collaborations with established UP主 (creators) who can mobilize real viewers to comment, or sponsored content where audience responses are authentic and disclosed according to local regulations.
Beyond official channels, focus on tactics that generate real danmaku: create moments that invite instant reaction (questions, on-screen prompts, timed surprises), run interactive giveaways or challenges that encourage users to post comments, and host live events with incentives for participation. Track results with analytics to understand what drives genuine engagement, and prioritize long-term community-building over risky shortcuts that could provide temporary numbers at the expense of credibility and platform standing.
Buying Bilibili danmaku comments may promise quick visibility, but it carries significant ethical and compliance risks. Brands that prioritize sustainable growth will find better returns by investing in authentic interactions: official advertising, creator partnerships, and content strategies tailored to invite real audience reactions. Those choices protect reputation, align with platform rules, and build the kind of engaged community that turns viewers into lasting fans.